The company was founded in 2001 by a group of entrepreneurs specialized in diverse finishes and coating applications. In 2014 Genesis incorporated its American company Genesis Coating Applications LLC.
To offer  logistics and commercial flexibility for its clients.

Genesis operates in 2 locations in Mexicali with over 50,000 ft2 of service and manufacturing space.

Through the years it has positioned itself as a high quality
and dependable source  for International companies seeking  specialized and detailed finishes for their products. Genesis serves the Consumer Goods, Military, Automotive, Audio Equipment and Specialized and detailed oriented markets.

Genesis is well known for its low volume – high mix liquid and powder paint service for esthetic  sensitive products.  In 2015 Genesis Acquired a high Volume automatic powder coating line  which serves  high volume low mix  demands. Carbon Fiber and composite finishes has also been its trademark.